This paper includes a literature review, hypotheses, an online member survey, an analysis plan, and a recruitment strategy.
Consumer Survey: Link
Inoculating Against Resistance
To inoculate against resistance to SL’s core persuasive marketing, this paper will deploy five countermeasures: segmenting, targeting, and positioning; artistic proofs (APs); the elaboration likelihood model (ELM); the theory of reasoned action (TRA); and balance theory (BT).
Ethnographic Study: r/RoastMe
Description and Correlational Analysis
Lincoln Motors: Data Analysis 1
Lincoln Motor Company: Data Analysis 2
Lincoln Motor Company: Data Analysis 3
Lincoln Motor Company: Data Analysis 4
Nonprofit Social Media Planning
Social Media Planning: Three-Month Facebook Strategy for the Alzheimer’s & Dementia Alliance of Wisconsin (ADAW) An assignment for CAS 841: Social Media Storytelling
Brands and Social Media Strategy
Ready to Pivot: How Pret a Manger Sandwiched Pre-COVID and Current Social Media Strategies