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Research projects

Consumer Survey: Planning and Execution
This paper includes a literature review, hypotheses, an online member survey, an analysis plan, and a recruitment strategy.

Consumer Survey: Link

Inoculating Against Resistance
To inoculate against resistance to SL’s core persuasive marketing, this paper will deploy five countermeasures: segmenting, targeting, and positioning; artistic proofs (APs); the elaboration likelihood model (ELM); the theory of reasoned action (TRA); and balance theory (BT).

Ethnographic Study: r/RoastMe

Correlational Study

Description and Correlational Analysis

Lincoln Motors: Data Analysis 1

Lincoln Motor Company: Data Analysis 2

Lincoln Motor Company: Data Analysis 3

Lincoln Motor Company: Data Analysis 4

Nonprofit Social Media Planning
Social Media Planning: Three-Month Facebook Strategy
for the Alzheimer’s & Dementia Alliance of Wisconsin (ADAW)
An assignment for CAS 841: Social Media Storytelling
for the Alzheimer’s & Dementia Alliance of Wisconsin (ADAW)
An assignment for CAS 841: Social Media Storytelling

Brands and Social Media Strategy
Ready to Pivot:
How Pret a Manger Sandwiched Pre-COVID and Current Social Media Strategies
How Pret a Manger Sandwiched Pre-COVID and Current Social Media Strategies
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