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  • Marc in Madison

Why study media analytics? [VIDEO]

Updated: Mar 17, 2021

This was our first assignment from CAS 839: Introduction to Media Analytics. In our first discussion post of the week, we were asked to:

• Justify why one would study media analytics (MA)

• Explain how MA can benefit a career path

• Describe something we've learned recently about MA that we didn't know previously

#MediaAnalytics #SocialMedia #StratCom

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