• Marc in Madison

"Fake Business" Logo/Website/Branding/Social Media

Updated: Jul 10

As part of the curriculum for a digital media course, students had to:

• Create a fake business

• Create a logo

• Mock up a website

• Design a published website

• Create a brand standards guide

• Create a brand strategy guide

• Create social media accounts

• Develop a Facebook advertising strategy


Here is how my project unfolded.


My company was Ground Floor Coffee Carts that differentiates by offering coffee in the lobby of prominent, Madison-based office building. Slogan: We "lobby" for coffee and "Building relationship."


Ground Floor Coffee Carts Logo (Illustrator)





Website Wireframe (Photoshop)





Website Mockup (Photoshop)



Website Final (Wix)





Brand Strategy Guide (InDesign)





Brand Standards Guide (InDesign)




Social Media (Hootsute)


Facebook: https://www.facebook.com/groundfloorcc/

Twitter: https://twitter.com/GroundFloorCC



Facebook Ads Strategy





#GradStudent #MichiganStateU #MSUStratCom

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