Business Creation: Logo/Website/Branding/Social Media

This was written for CAS 831: Digital Content Creation, Curation, & Promotion in the Michigan State University Strategic Communications MA program.

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As part of the curriculum for a digital media course, students had to:

• Create a fake business

• Create a logo

• Mock up a website

• Design a published website

• Create a brand standards guide

• Create a brand strategy guide

• Create social media accounts

• Develop a Facebook advertising strategy

Here is how my project unfolded.

My company was Ground Floor Coffee Carts that differentiates by offering coffee in the lobby of prominent, Madison-based office building. Slogan: We "lobby" for coffee and "Building relationship."

Ground Floor Coffee Carts Logo (Illustrator)

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Website Wireframe (Photoshop)

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Website Mockup (Photoshop)

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Website Final (Wix)

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Brand Strategy Guide (InDesign)

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Brand Standards Guide (InDesign)

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Social Media (Hootsute)

• Facebook: https://www.facebook.com/groundfloorcc/

• Twitter: https://twitter.com/GroundFloorCC

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Facebook Ads Strategy

#GradStudent #MichiganStateU #MSUStratCom #Branding #WebsiteDesign #LogoDesign