• Marc in Madison

Business Creation: Logo/Website/Branding/Social Media

Updated: Mar 31, 2021

This was written for CAS 831: Digital Content Creation, Curation, & Promotion in the Michigan State University Strategic Communications MA program.


As part of the curriculum for a digital media course, students had to:

• Create a fake business

• Create a logo

• Mock up a website

• Design a published website

• Create a brand standards guide

• Create a brand strategy guide

• Create social media accounts

• Develop a Facebook advertising strategy

Here is how my project unfolded.

My company was Ground Floor Coffee Carts that differentiates by offering coffee in the lobby of prominent, Madison-based office building. Slogan: We "lobby" for coffee and "Building relationship."

Ground Floor Coffee Carts Logo (Illustrator)


Website Wireframe (Photoshop)


Website Mockup (Photoshop)


Website Final (Wix)


Brand Strategy Guide (InDesign)


Brand Standards Guide (InDesign)


Social Media (Hootsute)

Facebook: https://www.facebook.com/groundfloorcc/

Twitter: https://twitter.com/GroundFloorCC


Facebook Ads Strategy

#GradStudent #MichiganStateU #MSUStratCom #Branding #WebsiteDesign #LogoDesign

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