• Marc in Madison

Roasting Culture: It's Cool to Burn

Updated: Mar 31


This was written for CAS 841: Social Media Storytelling in the Michigan State University Strategic Communications MA program.



This paper is the result of a two-week ethnographic study of the r/RoastMe subreddit. I loved writing this paper. I discovered a new research methodology and a new subculture.


This subculture fascinates me, and left me pondering the questions:

• Is self-deprecation a valid communication channel/strategy?

• Does inviting criticism create goodwill and sympathy?

• Is it liberating or frightening to know what people truly think of you?


I'll leave those answers to the readers...


#rRoastMe #EthnographicStudy #MSU #StratCom #Roasting #RoastingCulture #GradSchool

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