- Marc in Madison
Gordon Food Services: Digital Media Strategy / Rebranding
Updated: Apr 8, 2021
This was written as a group project for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program.

This presentation covers:
• Situation analysis (SWOT)
• Goals and objectives
• Strategies
• Segmentation
• Simmons Insights Crosstab analysis
• Tactics
• Influencer marketing candidate research
• References consolidation
• Facebook ad strategy examples
• Video presentation introduction and second half