top of page
  • Marc in Madison

Gordon Food Services: Digital Media Strategy / Rebranding

Updated: Apr 8, 2021

This was written as a group project for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program.


This presentation covers:

• Situation analysis (SWOT)

• Goals and objectives

• Strategies

• Segmentation

• Simmons Insights Crosstab analysis

• Tactics

• Influencer marketing candidate research

• References consolidation

• Facebook ad strategy examples

• Video presentation introduction and second half

#DigitalMediaStrategy #Rebranding #StratCom

19 views0 comments

Recent Posts

See All
bottom of page