Gordon Food Services: Digital Media Strategy / Rebranding

Updated: Apr 8

This was written as a group project for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program.

This presentation covers:

• Situation analysis (SWOT)

• Goals and objectives

• Strategies

• Segmentation

• Simmons Insights Crosstab analysis

• Tactics

• Influencer marketing candidate research

• References consolidation

• Facebook ad strategy examples

• Video presentation introduction and second half

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