- Marc in Madison
Gordon Food Services: Digital Media Strategy / Rebranding [Group Project]

This was a group project with me and another student. This post includes the final presentation paper and my portion of the final presentation.
I was responsible for the:
• Executive summary
• Introduction
• Competitive analysis
• Media mix
• Share of market
• Social media audit
• Share of audience
• Situation analysis (SWOT)
• Goals and objectives
• Strategies
• Segmentation
• Simmons Insights Crosstab analysis
• Tactics
• Influencer marketing candidate research
• References consolidation
• Facebook ad strategy examples
• Video presentation introduction and second half
CAS 827_FInal Project_Group 2
.docx
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