Gordon Food Services: Digital Media Strategy / Rebranding [Group Project]

This was a group project with me and another student. This post includes the final presentation paper and my portion of the final presentation.

I was responsible for the:

• Executive summary

• Introduction

• Competitive analysis

• Media mix

• Share of market

• Social media audit

• Share of audience

• Situation analysis (SWOT)

• Goals and objectives

• Strategies

• Segmentation

• Simmons Insights Crosstab analysis

• Tactics

• Influencer marketing candidate research

• References consolidation

• Facebook ad strategy examples

• Video presentation introduction and second half

CAS 827_FInal Project_Group 2

.docx

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