
Marc in Madison
- Nov 9, 2020
- 3 min
Influencer Marketing: Choosing a Candidate
This was written for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program. About Logitech Founded in 1981, Logitech sells computer peripherals to a global audience (Logitech, n.d.). . The company operates under several brands, including Logitech, Logitech G. ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Stream Labs (Logitech, n.d.). Logitech is not stranger to influencer marketing. Krista Todd, former Logitech vi
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