• Home

  • Welcome

  • Portfolio

    • One General Agency
    • RE/MAX Preferred
    • Preferred Success
    • Inspired Design Team
    • The ADAW
    • Midwest Family Care
    • Website Design
    • Logo Design
    • Presentations
    • Publications
    • Photography
  • Academics

    • Visual Design
    • Media Analytics
    • Research
    • Papers
  • About

    • CliftonStrengths Profile
    • Awards/Accolades
    • Testimonials
    • My Awesome Dog
    • Vinyl Collection
  • Blog

  • More

    Use tab to navigate through the menu items.
    MIM.png
    Influencer Marketing: Choosing a Candidate
    Marc in Madison
    • Nov 9, 2020
    • 3 min

    Influencer Marketing: Choosing a Candidate

    This was written for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program. About Logitech Founded in 1981, Logitech sells computer peripherals to a global audience (Logitech, n.d.). . The company operates under several brands, including Logitech, Logitech G. ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Stream Labs (Logitech, n.d.). Logitech is not stranger to influencer marketing. Krista Todd, former Logitech vi
    11 views0 comments