This was written for CAS 839: Media Analytics Communications in the Michigan State University Strategic Communications MA program. Image: Vecteezy Introduction Influencer marketing (IM) continues to dominate the digital marketing landscape. Leveraging personality and popularity, IM leverages influencers’ social media metrics to endorse, recommend, promote, increase brand awareness and engagement, and sell products and services to niche audiences. IM works best in four categor

This was written for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program. About Logitech Founded in 1981, Logitech sells computer peripherals to a global audience (Logitech, n.d.). . The company operates under several brands, including Logitech, Logitech G. ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Stream Labs (Logitech, n.d.). Logitech is not stranger to influencer marketing. Krista Todd, former Logitech vi