This was written for CAS 840: Audience Analytics in the Michigan State University Strategic Communications MA program. Lincoln Motor Company: Data Analysis The Lincoln Motor Company (LMC), a division of Ford Motor Company (FMC), is an American car manufacturer that brings luxury vehicles to the market under the Lincoln brand (Crunchbase, n.d.). Headquartered in Dearborn, Michigan, LMC counts BMW, Audi, Volvo, and Mercedes as competitors in the U.S. luxury car market (Mullinax