This was written for CAS 827: Digital Media Strategies in the Michigan State University Strategic Communications MA program. Image: Steinhafels.com How different was the value proposition for that same product/service from the online to the offline world? My CTE concerned a leather sectional purchase from Steinhafels (ST) located in Madison, WI. Online, the value proposition (VP) offered robust details (images, 360-degree views, product descriptions, and available locations t
This was written for CAS 842: Professional Communication Ethics in the Michigan State University Strategic Communications MA program. Case Study Discussion Questions The COVID-19 pandemic continues to dominate news cycles daily, and the media must keep current on trends and information at a preternaturally rapid pace. In addition to attrition, reporters must strive for a work product that presents as accurate and as ethical—devoid of misinterpretation, spin, or bias. Williams
This was written for CAS 831: Digital Content Creation, Curation, & Promotion in the Michigan State University Strategic Communications MA program. As part of the curriculum for a digital media course, students had to: • Create a fake business • Create a logo • Mock up a website • Design a published website • Create a brand standards guide • Create a brand strategy guide • Create social media accounts • Develop a Facebook advertising strategy Here is how my project unfolded.
This was written for CAS 829: Evaluation Techniques the Michigan State University Strategic Communications MA program. Assignment: Your task is to complete a research plan. Although you will not actually collect any data for this project, you are going to research a topic then write a short literature review, formulate hypotheses, draft a survey and provide a data analysis plan. Put together a plan as if you were going to start data collection this summer. You should be think
Hi everyone, I submitted this assignment as part of my the Michigan State University
Strategic Communications Master's Program. A self-professed graphic design nerd, I am passionate about infographics and about any intersection of messaging, branding, and graphics. Creativity + Strategy FTW. 👍🏼 Have a great day! #Marketing #GraphicDesign #Infographics #Branding #Messaging #MidwestFamilyCare #MarketingMarc #MichiganState #MichiganStateUniversity #StratCom #MAProgram #Gradstu