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    Linguistic Inquiry and Word Count (LIWC) Analysis: CNN versus Fox News
    Marc in Madison
    • 2 days ago
    • 5 min

    Linguistic Inquiry and Word Count (LIWC) Analysis: CNN versus Fox News

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    The Death of "Showrooming": How Digital Marketing is Better for Best Buy
    Marc in Madison
    • Feb 10
    • 4 min

    The Death of "Showrooming": How Digital Marketing is Better for Best Buy

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    Twitter: News Source or Shared Identity (or both?)
    Marc in Madison
    • Feb 2
    • 1 min

    Twitter: News Source or Shared Identity (or both?)

    10
    Digital Metrics: Twitter and the Wisconsin State Journal
    Marc in Madison
    • Feb 1
    • 4 min

    Digital Metrics: Twitter and the Wisconsin State Journal

    20
    Big Data and the Coworking Industry
    Marc in Madison
    • Jan 26
    • 3 min

    Big Data and the Coworking Industry

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    Gordon Food Services: Digital Media Strategy / Rebranding [Group Project]
    Marc in Madison
    • Jan 23
    • 1 min

    Gordon Food Services: Digital Media Strategy / Rebranding [Group Project]

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    Mirroring Metrics: News and Advertising/Public Relations
    Marc in Madison
    • Jan 17
    • 4 min

    Mirroring Metrics: News and Advertising/Public Relations

    10
    Why study media analytics? [VIDEO]
    Marc in Madison
    • Jan 17
    • 1 min

    Why study media analytics? [VIDEO]

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    Digital Audience Analysis: Lincoln Motor Company
    Marc in Madison
    • Nov 17, 2020
    • 7 min

    Digital Audience Analysis: Lincoln Motor Company

    20
    Wholesome Culture: Cultivating a Cruelty-free Community through Analytics
    Marc in Madison
    • Nov 10, 2020
    • 2 min

    Wholesome Culture: Cultivating a Cruelty-free Community through Analytics

    20
    Influencer Marketing: Choosing a Candidate
    Marc in Madison
    • Nov 9, 2020
    • 3 min

    Influencer Marketing: Choosing a Candidate

    20
    The Combination of Control and Constituents
    Marc in Madison
    • Oct 25, 2020
    • 2 min

    The Combination of Control and Constituents

    20
    Lincoln Motor Market Data Insights: Demographics and Geography
    Marc in Madison
    • Oct 20, 2020
    • 7 min

    Lincoln Motor Market Data Insights: Demographics and Geography

    30
    Viral Campaign: Stopbullying.gov + #NationalBullyingPreventionMonth [VIDEO]
    Marc in Madison
    • Oct 5, 2020
    • 0 min

    Viral Campaign: Stopbullying.gov + #NationalBullyingPreventionMonth [VIDEO]

    30
    Behind the Scenes of Website Purpose, Aesthetics, and OVP [VIDEO]
    Marc in Madison
    • Oct 1, 2020
    • 4 min

    Behind the Scenes of Website Purpose, Aesthetics, and OVP [VIDEO]

    40
    Lincoln Motor Company: Digital Media Analysis
    Marc in Madison
    • Oct 1, 2020
    • 6 min

    Lincoln Motor Company: Digital Media Analysis

    20
    Social Media Targeting & the Grad Student [VIDEO]
    Marc in Madison
    • Sep 23, 2020
    • 1 min

    Social Media Targeting & the Grad Student [VIDEO]

    20
    Value Propositions: Online Versus Off-line [VIDEO]
    Marc in Madison
    • Sep 15, 2020
    • 4 min

    Value Propositions: Online Versus Off-line [VIDEO]

    20
    Eyeglass Marketing through an IDIC Lens [VIDEO]
    Marc in Madison
    • Sep 15, 2020
    • 1 min

    Eyeglass Marketing through an IDIC Lens [VIDEO]

    50
    Keep on Trek'in: Using a Martech Stack for Branded-event Marketing [VIDEO]
    Marc in Madison
    • Sep 15, 2020
    • 1 min

    Keep on Trek'in: Using a Martech Stack for Branded-event Marketing [VIDEO]

    60
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