Impressions and Reach: Metrics to Watch

Data and Donors: Media Analytics in the Nonprofit Sector

Bonfire of the Vanity Metrics: Influencer Marketing and Fake Followers

A New Spin: Media Privacy and Online Vinyl Shopping

In the Public, I: Consistency and Commitment in Written Statements

Swaying with the (algo)rithm: Facebook Targeting Criteria

Chicago Tribune: Weekly Snapshot of Social Media Posts and Digital Coverage

Ready to Pivot: How Pret a Manger Sandwiched Pre-COVID and Current Social Media Strategies

Linguistic Inquiry and Word Count (LIWC) Analysis: CNN versus Fox News

The Death of "Showrooming": How Digital Marketing is Better for Best Buy

Twitter: News Source or Shared Identity (or both?)

Digital Metrics: Twitter and the Wisconsin State Journal

Big Data and the Coworking Industry

Gordon Food Services: Digital Media Strategy / Rebranding

Mirroring Metrics: News and Advertising/Public Relations

Digital Audience Analysis: Lincoln Motor Company

Wholesome Culture: Cultivating a Cruelty-free Community through Analytics