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    Impressions and Reach: Metrics to Watch
    Marc in Madison
    • Aug 27
    • 1 min

    Impressions and Reach: Metrics to Watch

    00
    Graduation Day
    Marc in Madison
    • May 7
    • 1 min

    Graduation Day

    20
    Data and Donors: Media Analytics in the Nonprofit Sector
    Marc in Madison
    • Apr 13
    • 7 min

    Data and Donors: Media Analytics in the Nonprofit Sector

    80
    ePortfolio Presentation
    Marc in Madison
    • Apr 13
    • 1 min

    ePortfolio Presentation

    100
    Bonfire of the Vanity Metrics: Influencer Marketing and Fake Followers
    Marc in Madison
    • Apr 9
    • 3 min

    Bonfire of the Vanity Metrics: Influencer Marketing and Fake Followers

    60
    A New Spin: Media Privacy and Online Vinyl Shopping
    Marc in Madison
    • Apr 6
    • 4 min

    A New Spin: Media Privacy and Online Vinyl Shopping

    40
    In the Public, I: Consistency and Commitment in Written Statements
    Marc in Madison
    • Apr 6
    • 4 min

    In the Public, I: Consistency and Commitment in Written Statements

    50
    Swaying with the (algo)rithm: Facebook Targeting Criteria
    Marc in Madison
    • Mar 31
    • 4 min

    Swaying with the (algo)rithm: Facebook Targeting Criteria

    30
    Chicago Tribune: Weekly Snapshot of Social Media Posts and Digital Coverage
    Marc in Madison
    • Mar 30
    • 4 min

    Chicago Tribune: Weekly Snapshot of Social Media Posts and Digital Coverage

    10
    Ready to Pivot: How Pret a Manger Sandwiched Pre-COVID and Current Social Media Strategies
    Marc in Madison
    • Mar 9
    • 5 min

    Ready to Pivot: How Pret a Manger Sandwiched Pre-COVID and Current Social Media Strategies

    20
    Linguistic Inquiry and Word Count (LIWC) Analysis: CNN versus Fox News
    Marc in Madison
    • Feb 23
    • 5 min

    Linguistic Inquiry and Word Count (LIWC) Analysis: CNN versus Fox News

    110
    The Death of "Showrooming": How Digital Marketing is Better for Best Buy
    Marc in Madison
    • Feb 10
    • 4 min

    The Death of "Showrooming": How Digital Marketing is Better for Best Buy

    10
    Twitter: News Source or Shared Identity (or both?)
    Marc in Madison
    • Feb 2
    • 1 min

    Twitter: News Source or Shared Identity (or both?)

    50
    Digital Metrics: Twitter and the Wisconsin State Journal
    Marc in Madison
    • Feb 1
    • 4 min

    Digital Metrics: Twitter and the Wisconsin State Journal

    30
    Big Data and the Coworking Industry
    Marc in Madison
    • Jan 26
    • 3 min

    Big Data and the Coworking Industry

    70
    Gordon Food Services: Digital Media Strategy / Rebranding
    Marc in Madison
    • Jan 23
    • 1 min

    Gordon Food Services: Digital Media Strategy / Rebranding

    120
    Mirroring Metrics: News and Advertising/Public Relations
    Marc in Madison
    • Jan 17
    • 4 min

    Mirroring Metrics: News and Advertising/Public Relations

    50
    Why study media analytics? [VIDEO]
    Marc in Madison
    • Jan 17
    • 1 min

    Why study media analytics? [VIDEO]

    30
    Digital Audience Analysis: Lincoln Motor Company
    Marc in Madison
    • Nov 17, 2020
    • 7 min

    Digital Audience Analysis: Lincoln Motor Company

    50
    Wholesome Culture: Cultivating a Cruelty-free Community through Analytics
    Marc in Madison
    • Nov 10, 2020
    • 2 min

    Wholesome Culture: Cultivating a Cruelty-free Community through Analytics

    40
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